Thursday, June 9, 2011

Aspiring Artisan: peifferStudios

will and b draganized
Us in our "studio", which is really a garage. :)
Tell us a bit about yourself.
We are Brooke and Will Peiffer, and we were both born and raised in Michigan, though from significantly different areas. Will is from a very rural area and considers me to be a city girl. We met on an internet dating site, and at the time, Will was working in stained glass. Glass and clay in the same studio space didn’t work out so well, but fortunately he was quickly won over by clay too. We have a 5 year-old son named Gabriel who keeps us super busy much of the time. We love music and movies and nature…and Legos.

bowl with hands
Pod
Apart from creating things what do you do?
We watch movies, when we all agree on one. We play outside a lot, touring the areas finest playgrounds and parks; we build lego sets, over and over. Will tends to his unusual fish collection, and is contructing a gigantic slot car track...for Gabriel (wink wink.) Will also enjoys keeping up with The Daily Show, and SNL. I work full time teaching high school ceramics. I take photos constantly, and dream up fun names and product lines for future Etsy shops.

spiral
Cream Porcelain Spiral Pendant
What first made you want to become an artist?
Brooke: I was always drawn to artistic pursuits. Finger painting, coloring and sewing pillows for my dolls were my earliest. My father was an electrician, and I loved to watch as he crafted intricate copper wire tree sculptures out of his scraps. When I was still in grade school I designed a series of “food people” illustrations and sold them to kids in the neighborhood for 10 cents each. When I was 13, my uncle gave me my first real sketchbook, and a few “how to draw” books on various topics. I couldn’t stop drawing. I became interested in fashion design and in high school made most of my own clothes. I found clay during college and have been in love ever since. So making art has been a very organic part of who I am.

Will: I’m not what could be termed loquacious, and have become less talkative recently. To say this is a difficult process would be understatement; so please be gentle while reading these answers. I have always been drawn to acts of creation. More than the end product, this act is a driving force in my work. I would like to say this leads to a prolific portfolio, unfortunately I can not. While the process is of less import than the product, it creates an interesting catch 22 in that process places unreal expectations on product; often leaving me unable to work. In retrospect it may be disingenuous to say the end product is of less value than the process. What one is to the other is like the chicken and the egg – entirely unclear but for those with all the answers.

resolute
Resolute
Please describe your creative process.
Brooke: I am very creatively chaotic. I jump around from project to project, finish only half of what I start, and never like to make the same thing twice. Sometimes I will have an idea that pops into my head and I will just go make it. Other times I sit and sketch to get the creativity flowing. Other times I will just start making something, and play with the materials and experiment with texture and shape until I get something worth keeping...or throwing away. I also have creative urges with fabric and design, the products of which land in my other Etsy shop called xAlstroemeriAx, named after my favorite flower. And if that’s not enough, I am also working on a photography collection, and will soon be opening a third shop. Art is VERY therapeutic for me, so I do it as much as I can, which is not nearly as much as I want and need.
Will: Manic
fungi
Turquoise and Cream Cup Fungi Pendant
Please tell us something about your subject matter, a little background into why you make art about what you do.
We both make art that is heavily influenced by nature. We love the texture and detail we find in mushrooms, coral and our six-legged friends. We inspire each other’s creations and have a running joke about who stole what idea from whom. Will grew up on 65 wooded acres that backed up to a state park, and his family owns and operates a plant nursery, so he has been immersed in woodland inspiration from a very young age. I fell in love with the look, feel and idea of seed pods when I came across a book by Karl Blossfeldt called Art Forms in the Plant World.

peifferStudios
Whimsy
What specific steps are you taking to grow your Etsy shop?
Since I (Brooke) do all of the Etsy stuff I will answer this one. I have joined two amazing Etsy teams, the Aspiring Artisans Guild, and Elite Sixteen. They are both focused on exposure, and growing businesses. I want to thank my friends in the Treasury League as they were my first Etsy team and taught me a lot. I have added a Facebook page, a Twitter account and a blog to my list of too many things to do, and we are trying to add more functional pieces to the shop including bowls, vases and coming soon...pitchers and cups.

What advice would you give to artists who are new to Etsy?
Join a team, don’t give up. Think about what makes your work unique and focus on that. Learn to take great pictures of your work. There are many articles on this topic, because it's super important.

reveal
Reveal
In ten years where would you like to be?
Brooke: I would like to be living in a more rural setting, with a healthy and happy family, with our artwork as our main source of income. I also have this dream of having a group of cabins and studio spaces, so I can bring in ceramic artists to put on amazing week-long workshops. I really want to be part of teaching and learning my whole life!
Will: It’s a secret. I think Brooke knows, but I sure don’t.

You can win this "Tender" pendant by peifferStudios!

tender
tender2

To enter:

1. Visit Brooke and Will's shop and leave a comment
below letting us know which piece is your favorite.
2. Blog/Facebook/Tweet about this giveaway
3. Purchase something from peifferStudios.
You can enter in as many different ways as you want!

Leave a separate comment below for each entry.
I will select a winner at random on June 14th using random.org
will and brooke portrait2
Visit Brooke and Will's Etsy Shop!

And the winner is.....

Sarah Ortega!


Thanks so much to everyone who entered!

Wednesday, June 8, 2011

Craft Fairs 101 - Part 3


(photo of Pie Bird Press and Honeylux from Renegade)

Part three of Craft Fairs 101 will cover some things to consider for the day of the fair, as well as a few more photos of beautiful displays. Things can get pretty hectic the day of a craft fair, especially if it's your first, so it's good to have a checklist.


(Craft fair photos from Unique LA)

A short list of things to remember on the day of the fair:

* Lots of inventory! An inventory list comes in handy, too.
* Tables, and enough chairs for everyone planning to work in the booth
* Sales displays
* Tablecloths
* Signage
* Plenty of cash change, and a money holder (box or belt)
* Credit card processing device
* Promotional items (business cards, pins, postcards, etc.)
* Calculator/receipts
* Bags, boxes, tissue, for packaging sold items
* Booth helper (someone to let you take a break!)
* Wet naps/purell
* Snacks and/or lunch, plenty of water


(photo of Bird Mafia from Renegade)

Big events like craft fairs can be very taxing on your body and your voice. Keep in mind that you'll want to take a few breaks during the day, to have a snack, or just to walk around the rest of the fair. You may want to ask a friend or family member who knows your work to help you run your booth, so that you'll have opportunities to take breaks and relax a little. Having a booth helper means you won't accidentally get caught shoving a sandwich in your mouth by a customer ready to buy your merchandise... no one wants crumbs on their purchase.


(book fair photo from Lena Corwin)

Many shoppers will want to chat with you about your work, but many will also want to shop in peace. It can take a while to learn the art of body language and subtle social cues, but it's always smart to look available for your customers, in case they have a question. This means staying off of your phone, computer, etc, and smiling as people walk by your booth.


(photo of Love, Daniela from Renegade)

You will certainly encounter many people who are eager to compliment your work, but don't let the occasional negative comment get you down. We've all been there, someone makes an off-hand remark like, "This is overpriced," and you grit your teeth. Try to take these comments in stride, and use it as a moment to educate your shoppers. Perhaps remind them, "My work is all one of a kind, and made entirely by hand." Of course, you can always choose to just ignore naysayers, but I've turned a few skeptics into customers after educating them about my materials and methods, and the benefits of buying handmade.


(photo of Krank Press from Renegade)

It's a good idea to introduce yourself to your booth neighbors, and to be as courteous as possible to other vendors during the show. Manners matter, and a good impression goes a long way towards getting you accepted into the fair next time. Craft fairs can be draining, and it's easy to get crabby after a day or two of non-stop work. Keep in mind that the connections you make at a single fair can set up months of future sales, that should keep you feeling upbeat!

Most of all, have fun!
Participating in craft fairs is a great way to expand your business, and to meet your target customers in person. It's a fabulous opportunity to make professional and personal connections, so enjoy the experience!

Sunday, June 5, 2011

Images and Inspiration

The more difficulties one has to encounter, within and without, the more significant and the higher in inspiration his life will be.
            ~ Horace Bushnell

Thursday, June 2, 2011

Craft Fairs 101 - Part 2


(Above: Oh Hello Friend)

When you are preparing for a craft fair, it is easy to get caught up in just making enough stock to sell! However, a thoughtful display will help you sell your work by drawing customers in, and showcasing your beautiful designs.


(Photo of Urban Heirloom by Oh Hello Friend)

It’s important to consider how you will get to the fair, and what the conditions will be like when you arrive. Consider how much you can fit in your car or suitcases, and keep those space restrictions in mind while you design your displays. There’s nothing worse than spending days creating a beautiful display element, then realizing the day of the event that it won’t fit in the car. Try to visualize the size of your booth by marking off space in your living room, so you can better predict how you can organize your space once you get there. Will you event be outdoors or indoors? Will you be under a canopy, or will you be in full sun? Lots to think about, location wise.


(Photo of Something's Hiding in Here, by parallelbotany)


(Photo of Tugboat Printshop and Spin Spin)

Once you’ve accounted for the location conditions, the best thing to think about while designing your booth space is the mood you want to create when customers visit your booth. For example, if your company is focused on eco-friendly handmade items, perhaps you’ll want to use a natural linen tablecloth, or display plants to reinforce the eco themes. Think about how you can brand your space, the same way you’ve branded your packaging or your business card. As always, think creatively about how you can use materials and items you may already own, or even recycled materials, in creating your displays.


(photo by Amy Stocklein)

One great way to maximize your booth space is to think vertically, not just horizontally. How can you build up your booth to have multiple eye-lines, or to create more visual interest? Many sellers use risers or small shelves on their tables, to help draw customers’ eyes, and to be able to display more items. Try to visualize how your booth will look when it is filled with customers. Will passers-by be able to see your signage or items when people are standing in front of it?


(Photo of Lulu Dee's booth by Margaret of Paper Pastries)

Clear signage can be a big help to shoppers, especially shy customers. Not everyone will want to engage with you about prices or materials, so it is important to have all vital information clearly displayed. Try to share vital information through signs: is everything in your booth made locally? Do you donate any proceeds to charity? Do you take credit cards? Having this info available without having to ask can allow customers to shop without worrying about having to feel awkward.

After you’ve designed the displays, you may want to consider where you will keep extra merchandise that won’t fit on the table. As items sell throughout the day, you’ll want to replenish your stocks. You want your displays to look full, but not overflowing. Don’t pack your tables so full that customers risk toppling items onto the ground. You’ll want to find a way to keep extra merchandise safe and clean, and your personal belongings (purse, lunch, etc) out of sight.


(Photos from the National Stationary Show 2011 by Fugu Fugu Press)

The most important thing to consider is the overall experience customers will have when shopping in your booth. Think of the craft fair as your opportunity to have a tiny retail store; how would you treat your customers if they were entering a brick and mortar store for the first time? Try to make shopping at your booth as fun and comfortable as possible, and you’ll find that during the show you can concentrate on meeting your customers, and enjoying the process of sharing your work in person.

Up next: Part 3 of Craft Fair 101, things to consider for the day of the craft fair!

Aspiring Artisan: MyOliviaJewelry

Us

Tell us a bit about yourself.
My name is Sarah Borgert and I live in the Twin Cities, about 10 minutes out of Minneapolis. I live with my boyfriend, my 8 year old daughter, and our dog and cat. I started my business about a year and a half ago and have been on Etsy for around a year. My shop is named after my daughter, Gabrielle Olivia. Everybody calls her Gabby, except for Mom, who calls her Olivia.

dragonfly 1
Dragonfly Necklace

Apart from creating things, what do you do?
I also work as a nanny for 2 very rambunctious boys, ages 7 and 11. They keep me pretty busy. I am so lucky, most people have a hard time finding a job they love to do. I have two.
Whenever I have a chance I love to travel. I go to bead shows all over the country and this summer will even be going to one in Germany. My favorite place to be is on the beach in Cozumel, Mexico with a margarita in hand and a blanket full of beads in front of me.

Chelsea Coral 1
Chelsea Bracelet

What first made you want to become an artist?
I have always been fascinated with color. I remember wanting to be an artist when I was little. I even made a bunch of paintings and went door to door trying to sell them to the neighbors. I actually have absolutely no talent for drawing or painting though. My aunt introduced me to jewelry making early in my adult life and I have been in love with it ever since.

Ball Gown 3
Lady Indigo and the Formal Affair

Please describe your creative process.
I will often have an idea in my head for days that just won't go away until I make it into something tangible. I even have trouble sleeping because this idea is just pulling at my brain. I like to be in this state for a few days, until the need to create this item becomes almost unbearable, and then I let it all out in one big creative rush. I will then spend hours or even days completely devoted to this one project.

Copper Butterfly 4
Copper Butterfly

Please tell us something about your subject matter, a little background into why you make art about what you do.
Most of my work is inspired by the material. I will find an amazing stone or strand of pearls and create a piece or even an entire line of pieces based on this perfect item.

What specific steps you are taking to grow your Etsy shop.
I am always working to improve my shop. I really have a wide variety of styles in my shop right now and am working to focus on some lines while cutting back on others. I also try to consistently evaluate my shop to see what things are working for me and what things need working on.

Drop 2
Drop Earrings

What advice would you give to artists who are new to Etsy?
I have 2 pieces of advice.
1. Give your customer something to remember you by. This can be done both with the physical look of your shop and with how you handle a sale. Your shop banner and avatar are very important. If you are not good at computer graphics (I'm not!) invest a little money in having these made for you.
I have recently become obsessed with how my orders are packaged. Regular jewelry boxes are so boring. I have been taking plain white boxes and using mod podge and craft paper to pretty them up. I also usually tie a ribbon around the box and always include a handwritten thank you. People love to receive little 'presents' in the mail and it is another thing they will remember about me and my shop.
2. Join up with a team or find a local group of artists to meet with. You can learn so much from a group of people who are in the same creative boat you are!

Cherry Bomb
Cherry Bomb

How do you promote your work?
I have active accounts for my shop on both Facebook and Twitter. I also have recently been doing some online advertising. I try to be active in the Etsy community and just work to get my name out there.

In ten years, where would you like to be?
I would love to be doing this full-time within the next 2-3 years. I would also love to open a bead shop within the next ten years so that I can share my passion for jewelry making with others in my community.