Thursday, February 23, 2012

Keep In Touch :: Email Marketing

I decided to start an email list for my business after reading this little article by Marie Forleo and then seeing this video where she mentions it again.  I remembered that when I get emails from my favorite Etsy jewelry seller with a promotion or news about a shop update, I always click over to her shop to check it out and I've even made a purchase on more than one occasion.  Creating an email list and sending out newsletters is easier than ever thanks to services like Mail Chimp (that's the one I use, so I'll refer to it since that's where my experience is).  With just a few clicks you can personalize a simple sign-up form and get a link to share with potential subscribers.  When you are ready to send out a newsletter or promotional campaign you can choose a ready-to-go template or create a custom look, and Mail Chimp will send out the emails on the day you schedule them to be delivered.  

Here a few helpful links from Mail Chimp if you'd like to learn more about the process:

And here a few more links if you'd like to research the subject of email lists a little more: 
Email Marketing for Artists Part 1 and Part 2


  1. Thank you so much for this helpful post!!

  2. Super helpful !!!! thanks! I´ve postponed to do this for such a long time... now you just made me put it up in my loooong "to do list" :D

  3. Thank you! This is on my March to-do list!!

  4. I sent out my first newsletter last night with mail chimp - it went well. I have all of 4 subscribers (all friends and family. ;)