This week's business tip is to stay on top of trends and pay attention to what is new in the handmade marketplace. But how do you do that? Here are my top three tips:
1. Spend just a few minutes clicking through popular hubs like craftzine, design for mankind, craftsy, and imaginative bloom on a regular basis. You'll be able to spot a lot of seasonal trends and hot projects without investing a ton of time.
2. Check out Pantone's seasonal color reports to get a jump on color trends. Here are links to the Fall 2011 and Spring 2012 reports.
3. Don't forget about the Etsy Merchandising Desk's monthly list of trends and mainstays. Here is a link for October. Use the recommended keywords in your titles, descriptions and tags to make sure your items are found!